John Frieda wanted to sell more Frizz Ease products as the range had been suffering from declining sales and interest for a while.
Women weren’t buying Frizz Ease products because they didn’t know how to use them.
We created a series of videos on Facebook aiming to immerse audiences in the John Frieda Frizz Ease range, educating them on the product benefits and ways to use it.
We brought in an interactive element, allowing viewers to click on products inside of the video to find out more and follow through to purchase where appropriate.
Collaborative strategy and creative development, working closely with the innovation team