What can I do?

If you haven’t perused my LinkedIn, here’s my online CV. I’ve been really lucky to work at some of the best agencies in London with people who have believed in me and given me opportunities to grow. I’m pretty proud of my achievements so far and continue to learn new things everyday.

 

0bea49dBrand Planner at SapientNitro
March 2014 – Present

SapientNitro are one of the most creatively awarded agencies globally, and their technology and digital-first approach means they attract forward-thinking clients looking to do things a little differently. They’re also working on expanding their offering in traditional brand and comms campaigns.

Responsibilities
Key clients: HTC, Sky Brand and Social, Britain’s Beer Alliance (representing the beer industry) and Grey Goose
– Growth of brand-comms segment of the business via building client relationships and winning new business
– Incremental growth of the Sky account through proactive, brand focussed projects lead by my strategy team
– Winning creative and strategy awards through working closely as a team with creatives (won 3 since March)
– Contributing to planning culture.This includes many thought pieces I’ve written and content pieces I’ve created for internal debate and external publications.
– Contributing to innovation. This included leading Sapient UK’s 2 innovative Cannes Chimera submissions and subsequently presenting the ideas to the global leadership team, as well as an inspiring presentation to 400 people.

Experience
– Ownership of strategy development for brand and social projects, from understanding to setting KPIs to brief, briefing, execution and evaluation
– Leading brand-focussed projects, and a recognised thought leader in the business in Beauty and Fashion category
– Focus on effectiveness – direct experience working with CMOs and CFOs to understand the commercial objectives of marketing activity, and work to get agency-produced work recognised as an alternative investment in the boardroom
– Broad understanding of the marketing process – extensive experience and study in the commercial and financial needs of marketing departments
– Participation in the global agency proposition of StoryScaping (see ‘Rockstar Storytelling: What Games Can Teach Brands’ SXSW proposal)
– Management of junior planners and interns on bigger projects

 

22e3316Junior Strategic Planner and SAE at Brave
February 2013 – March 2014

Responsibilities
– Growth of the John Frieda social media account by introducing new channels and introduction of ‘always
on’ strategy
– Strategy for the growth of the John Frieda social community (which has doubled YOY) with the aim of
establishing social as a reach medium and optimising budget spend
– Help to reposition the John Frieda brand to have more of a master brand focus, and appeal to key hair
influencers and enthusiasts
– Collaborative project with a senior planner to develop a robust approach to quantifying social media ROI by
creating a comparison structure between traditional Milward Brown metrics and social media metrics
– Developing creative briefs and overseeing creative development
– Cross account opportunity analysis in my monthly agency workshop “Great Social Works”, where I would
identify emerging behaviours and channels that brands could capitalise on.

Experience
– Research into consumer behavior and brand truths, as well as competitor analysis
– Channel planning and innovation in unearthing new ways to use emerging channels
– Opportunity analysis, and identifying potential areas for growth in existing and new business
– Thought leadership in social media, including a successful blog post on social gaming that was promoted by
the IPA

Whilst I was here I completed the EDX ‘Behavioral Economics In Action’ course which was incredibly interesting and inspiring. 

 

14b6c40Junior Brand Strategist at FCB Inferno
January 2012 – January 2013

Responsibilities
– Consumer research – organising focus groups, conducting vox pops and social listening
– Brand research – unearthing information about previous brand strategic standpoints, media spend and
extensive competitor analysis
– Trend watching and forecasting for internal and client purposes
– Project planning and development
– Helped to develop and maintain Captology, a program designed to enable Inferno to think globally without
a global network by connecting with local planners, trend watchers and forecasters across the globe

Experience
– Building and sustaining a global network of strategic consultants with a clearly defined audience
– Developed brief writing skills
– Strong copywriting skills including maintenance of the Inferno blog and content planning for clients
7 recommendations available upon request
Freelance Campaign Manager within Tactical Planning at Dare
September 2011 – December 2011 (4 months)
Here I worked within the Tactical Planning team to support social campaigns for our Diageo accounts. This
included content creation and implementation, social listening, competitor analysis, continual strategic
evolution, and opportunity analysis of new digital channels and behaviours (such as social gaming and
Google+).

 

3814157Freelance Campaign Manager within Tactical Planning at Dare
September 2011 – December 2011

Fresh out of Uni I worked within the Tactical Planning team to support social campaigns for our Diageo accounts. This
included content creation and implementation, social listening, competitor analysis, continual strategic
evolution, and opportunity analysis of new digital channels and behaviours (such as social gaming and
Google+).